Effective Communication (FSI-YEK)

Academic year 2026/2027
Supervisor: prof. Mgr. A. Pavel Noga, ArtD.  
Supervising institute: ÚK all courses guaranted by this institute
Teaching language: Czech
Course type: departmental course
Aims of the course unit:

Students will be able to present their projects in a clear and persuasive way using various methods of presentation.
Learning outcomes and competences:
 
Prerequisites:

No prior knowledge is required. 
Course contents:

The subject provides an overview of various techniques of presentation and successful communication with potential clients. Attention is placed mainly on practical training of clear communication and presentation. The subject helps students to present their ideas, projects and creative outcomes. 
Teaching methods and criteria:
 
Assesment methods and criteria linked to learning outcomes:

Lectures: Attendance is recommended.
Seminars: Attendance is mandatory and monitored by the instructor, in case of long-term absence, the make-up of missed classes is at the discretion of the course guarantor.

Requirements for obtaining graded credit:

- active participation in seminars (minimum 5 out of 10 points),

- partial presentation as practice of specific communication techniques (minimum 40 out of 80 points),

- final presentation of one’s own work using the discussed techniques (minimum 5 out of 10 points).

The final grade will be determined according to the ECTS grading scale.
Controlled participation in lessons:
 
Type of course unit:
    Lecture  2 × 2 hrs. optionally                  
    Studio work   11 × 2 hrs. compulsory                  
Course curriculum:
    Lecture

- Body language, non-verbal communication, prosodic parameters of speech, improvisation.


- Basics of nonviolent communication. Techniques of persuasive communication with a client.
    Studio work

- Presentation methods – Pecha Kucha.


- Presentation methods – elevator pitch, lightning talk.


- Presentation methods – storytelling in presentations.


- Presentation methods – the 5/5/5 Rule.


- Presentation methods – Prezi.


- Defining your own project slogan / tagline / page.


- Creating an expert story.


- Building a follower community for a specific product/project – defining the client.


- Verbal-visual presentations on social media, sales and communication with potential customers, finding your own voice.


- Practical training in nonviolent communication.


- Final presentations.
Literature - fundamental:
1.

BOUKALOVÁ, H. Psychologie komunikace. Grada, 2023, 218 s. ISBN 978-80-271-1388-0.
Literature - recommended:
1.

ROSENBERG, M. Nenásilná komunikace. Portál, 2022. ISBN 978-80-262-1785-5.
2.

ŠTĚPÁNEK, A. Zmlkni! Jak skvěle prezentovat. Computer Press, 2022. ISBN 978-80-251-5072-6.
3.

GYLIAZOV, D. How to make a technical speech/presentation original and impressive. 2018. Online zdroj: http://hdl.handle.net/11012/84246
The study programmes with the given course:
Programme Study form Branch Spec. Final classification   Course-unit credits     Obligation     Level     Year     Semester  
B-VKP-P full-time study --- no specialisation -- GCr 4 Compulsory 1 2 W
C-AKR-P full-time study CZS -- GCr 4 Elective 1 1 W