Product Photography (FSI-YPF)

Academic year 2026/2027
Supervisor: akad. soch. Josef Sládek, ArtD.  
Supervising institute: ÚK all courses guaranted by this institute
Teaching language: Czech
Course type: departmental course
Aims of the course unit:

Graduates will be able to operate and correctly set up digital cameras, create optimal lighting conditions for various products, and create attractive compositions for product photographs.

Students will gain:

The ability to apply the theoretical knowledge they have acquired in their own digital work.
The ability to operate and set up all photographic equipment.
The skill to photograph various types of products with regard to their specific characteristics.
The ability to edit product images using graphics programs.
Learning outcomes and competences:
 
Prerequisites:

Basic knowledge of working with digital cameras and other photographic equipment. Ability to critically evaluate one's own work and accept constructive feedback. 
Course contents:

Students will gain knowledge that is important for creating aesthetically appealing product images, such as the basics of photography, equipment and technique, working with lighting, and post-production. Emphasis is placed on gaining practical experience with photography while working on projects in studio classes.  
Teaching methods and criteria:
 
Assesment methods and criteria linked to learning outcomes:

Conditions for obtaining a classified credit:

- attendance at exercises (min. 5 out of 10 points),

- submission of assigned work by the specified deadlines (min. 40 out of 80 points),

- ability to work independently and discuss theoretical foundations (min. 5 out of 10 points).

The final grade will be determined according to the ECTS scale.

Studio: attendance is mandatory and monitored by the instructor; a maximum of two absences are permitted. In the event of a long-term absence, the course guarantor is responsible for making up the missed classes.
Controlled participation in lessons:
 
Type of course unit:
    Studio work   13 × 3 hrs. compulsory                  
Course curriculum:
    Studio work

Introduction to product photography.
Product photography styles.
Operating and setting up photographic equipment.
Operating and setting up light sources and lighting.
Setting up and adjusting the scene for product photography.
Working with different types of products.
Post-production editing and retouching.
Literature - fundamental:
1.

JINDRA, Jan. Reklamní a produktová fotografie: kreativní techniky a neobvyklé postupy. Brno: Computer Press, 2011. ISBN 978-80-251-3112-1. 
2.

ADNUM, Heidi a ZACHOVALOVÁ BAROCHOVÁ, Nikol. Naučte se fotografovat produkt: nechte své výtvory mluvit za sebe. Brno: Zoner Press, 2019. ISBN 978-80-7413-394-7.
3.

SAKURA, Nath. Product Photography: Lighting, Composition, and Shooting Techniques. 1. Rocky Nook, 2023. ISBN 9781681989297. 
Literature - recommended:
1. HROMASOVÁ, Vladěna. Produktová fotografie jako marketingový nástroj. 2014. 
2.

ČÍŽKOVÁ, Karolína. Pořizování a postprodukce produktové fotografie. 2023. 
The study programmes with the given course:
Programme Study form Branch Spec. Final classification   Course-unit credits     Obligation     Level     Year     Semester  
B-VKP-P full-time study --- no specialisation -- GCr 5 Compulsory 1 1 S
C-AKR-P full-time study CLS -- GCr 5 Elective 1 1 S