Studio of Virtual Creativity I (FSI-YV1)

Academic year 2026/2027
Supervisor: prof. Mgr. A. Pavel Noga, ArtD.  
Supervising institute: ÚK all courses guaranted by this institute
Teaching language: Czech
Course type: departmental course
Aims of the course unit:

The subject leads students to the basic theoretical knowledge and practical skills necessary to master drawing. Attention is paid to drawing geometric objects and products in perspective view according to the model. The work proceeds from the elementary sketch depicting the basic structure to the final representation of the model. The practiced method of correct recording of reality is the reduction of the source object into basic geometric figures, taking into account the principles of perspective representation.
Learning outcomes and competences:
 
Prerequisites:

It builds on knowledge from the courses Product Photography, Computer Graphics I, Computer Graphics II, Computer Modelling and Visualisation I.
Course contents:

The subject focuses on creative graphic work using a specific product example. Practical training in creative ways to present a given product. Correct understanding of the essence of the product's function and selection of appropriate presentation tools to create a coherent whole. The resulting presentation method design will respect current standards, but also less common methods of creation with potential for the future. The output is a graphic portfolio of the product and a basic virtual presentation.
Teaching methods and criteria:
 
Assesment methods and criteria linked to learning outcomes:

Requirements for graded course units:

  • active participation in classes (min. 5 out of 10 points),
  •  submission of assigned tasks by the specified deadlines (min. 45 out of 90 points).

The final grade will be determined according to the ECTS scale.

Classes: attendance is mandatory and monitored by the instructor; a maximum of two absences are permitted. In the case of long-term absence, the course guarantor is responsible for making up for missed classes.
Controlled participation in lessons:
 
Type of course unit:
    Studio work   13 × 6 hrs. compulsory                  
Course curriculum:
    Studio work

  • Analysis of the current graphic presentation of competing products.

  • Understanding the essence of the product or product function itself.

  • Creation of photo documentation.

  • Digital models and visualizations.

  • Graphic presentation.

  • Basic virtual presentation.

  • Graphic portfolio of the specified product.

  • Graphic and virtual media presentation.
Literature - fundamental:
1.

AMBROSE, Gavin a Paul HARRIS. Design thinking. Lausanne: La Vergne: AVA ; Distributed in the USA & Canada by Ingram Publisher Services, 2010. ISBN 978-2-940411-17-7.
2. NORMAN, Donald A. Design pro každý den. Praha: Dokořán, 2010, ISBN 978-80-7363-314-1.  
3. JINDRA, Jan. Reklamní a produktová fotografie: kreativní techniky a neobvyklé postupy. Brno: Computer Press, 2011. ISBN 978-80-251-3112-1.
4. JELENČÍK, Branislav. Manažment zdrojov a marketing v umení a kreatívnom priemysle. Bratislava: Spektrum STU, 2020. ISBN 978-80-227-5063-9.
Literature - recommended:
2. FUCHS, Philippe; MOREAU, Guillaume a GUITTON, Pascal. Virtual reality. 1. Boca Raton, Fla: CRC Press, 2011. ISBN 9780203802953.
Literature - additional:
1. ČÍŽKOVÁ, Karolína. Pořizování a postprodukce produktové fotografie. 2023.
The study programmes with the given course:
Programme Study form Branch Spec. Final classification   Course-unit credits     Obligation     Level     Year     Semester  
B-VKP-P full-time study --- no specialisation -- GCr 7 Compulsory 1 2 S
C-AKR-P full-time study CLS -- GCr 7 Elective 1 1 S