Typography (FSI-YTG)

Academic year 2024/2025
Supervisor: doc. Ing. arch. Jan Rajlich  
Supervising institute: ÚK all courses guaranted by this institute
Teaching language: Czech
Aims of the course unit:
 
Learning outcomes and competences:
 
Prerequisites:
 
Course contents:
 
Teaching methods and criteria:
 
Assesment methods and criteria linked to learning outcomes:

Graded course-unit credit requirements: presence in workshops, meeting assigned projects deadlines in a sufficient quality, passing the final test. The test examines the overall orientation and knowledge of the theory - the development of symbol, type, typography, typeface design and technologies within the scope of the learned Typography subject content..
Resulting evaluation consists of evaluations on submitted tasks (70 points) and a written test (30 points). In total it will be possible to aquire 100 points. If some of the projects as well as the test are awarded less than half of the maximum pts., final evaluation of the course is "failed".


Recommended attendance at lectures, compulsory attendance at seminars. Education runs according to the week schedule. The way of compensation of missed seminars is specified by the course guarantor.
Controlled participation in lessons:
 
Type of course unit:
    Lecture  13 × 1 hrs. optionally                  
    Studio work   13 × 4 hrs. compulsory                  
Course curriculum:
    Lecture • Basic definitions of typeface design, parts of a letter, typefaces terminology; Baseline, basic exercise in writing letters with flat pen, calligraphy, cursive types.
• Development of visual communication – origin of sign and letters – 1st communication revolution, Summer, Egyptian, Phoenician and Greek types.
• Latin type – Roman capital, uncial, half-uncial; Carolinian minuscule; European types of Romanesque and Gothic periods, letterpress – 2nd communication revolution.
• Print typefaces – dynamic antique (humanist, garalde), transitional antique, static antique;
• Print typefaces – linear serif (slab serif) and linear sans-serif typefaces; linear antique, script (calligraphic and free-written), fancy typefaces.
• Personalities of World type design in 19th and 20th centuries; Czech type designers; Digitalization of visual communication – 3rd revolution in communication.
• Terms in typography, typographical measurements; Grid – typesetting design of page, golden rule, formats, and composition; Ways of setting, distinguishing.
• Specification of type-setting, manuscript – calculation of setting and inscription of MS; Correction symbols; Outlines of typographical layout, selection of types,, headings and titles, usage of colour.
• Types of setting technology: hand-, machine-, photo-, computer- (digital) setting.
• Reproduction, originals, reproduction techniques, rigins of print, letterpress, graphical printing techniques..
• Print techniques: relief printing, gravure printing. planographic printing, silk screen, no-touch print.
• Paper and bookbinding; Embossing.
• Test.
    Studio work

• Basic definitions in letters, basic training of writing with flat (ATO) pen.
• Training capitals (upper case) letters and figures.
• Training lower case letters.
• Words and texts; Text page; Text double spread.
• Composition and content exercises with text.
• Typographical symbol design from letters, eg. personal monogram or product logotype – sketches and drafts. Application in printed matters and on a product - sketches, alternative drafts, final design.
• Alternative designs of typographical pages (e. g. book title page).
• Analysis of typographical page (magazine, newspaper); Type-setting, grid, layout of page, inscription of manuscript, reproduction.
• Blind embossing.
• Test.
Literature - fundamental:
1. BRINGHURST, Robert. The elements of typographic style. Vancouver: Hartley & Marks, c1992. ISBN 0-88179-033-8.
2. CARTER, Rob et all. Typographic Design: Form and Communication. New Jersey: Willey, 2012. ISBN 978-0-470-64821-6.
3. BANN, David. Polygrafická příručka. Praha: Slovart, 2008. ISBN 978-80-7391-029-7.
4. ELIŠKA, Jiří. Vizuální komunikace: Písmo. Brno: CERM, 2005. ISBN 80-7204-418-4.
Literature - recommended:
1. HLAVSA, Oldřich. Typographia (Písmo, ilustrace, kniha), Státní nakladatelství technické literatury, n.p. (SNTL), Praha, 1976
2. HLAVSA, Oldřich. Typographia 2 (Fotosazba), Státní nakladatelství technické literatury, n.p. (SNTL), Praha, 1981
3. HLAVSA, Oldřich. Typographia 3 (Písmo, ilustrace, kniha), Státní nakladatelství technické literatury, n.p. (SNTL), Praha, 1986
4. ODEHNAL, Antonín. c2005. Grafické techniky: praktický průvodce. Brno: ERA.
5. SLEZÁK, Miloš. Písmo ve výtvarné výchově: učebnice písma pro posluchače výchovy na pedagogických fakultách. 2., upravené vyd. Praha: Státní pedagogické nakladatelství, 1989.
6. BLAŽEJ, Bohuslav. Grafická úprava tiskovin pro 4. ročník střední průmyslové školy grafické (studijní obor polygrafie). Praha: SPN, 1990. ISBN 80-04-23201-9.
7. DUSONG, Jean-Luc a Fabienne SIEGWART. Typografie: od olova k počítačům. Praha: Svojtka a Vašut, 1997. ISBN 80-7180-296-4.
8. ŠALDA, Jaroslav. Od rukopisu ke knize a časopisu. 4., přeprac. vyd. Praha: Státní nakladatelství technické literatury, 1983.
The study programmes with the given course:
Programme Study form Branch Spec. Final classification   Course-unit credits     Obligation     Level     Year     Semester  
B-PDS-P full-time study --- no specialisation -- Cr,Ex 5 Compulsory 1 3 S